Account Name: UW Life Team members:
Tim Quinlan
Neely Olson Beltran
Tassoula Kokkoris
Susan Cameron Ulrica Lindstrom
Possible content related to UW Life
--students/people
--Built environment/architecture (library, classrooms, sports facilities, Quad, Red Square, etc.)
--objects
--Purple and Gold
--UW branded items
Goals:
Audience:
--our class
--UW students
--UW alumni
--UW facility & staff
--UW sports fans
Metrics for Success:
--Integration - how successfully we integrate our content with the Facebook, Twitter, and/or Pinterest communities
--Level of engagement
--Number of followers
--Number of Likes
Milestones:
10/17 - Create account (UW Life), start creating a library of Instagrams/photos
10/24 - Susan to give 5-minute presentation on history of Instagram, introduce our team
10/31 - Announce contest - perhaps we could center the campaign around "W Day" Nov. 4. UW's birthday
11/7 - We announce the contest winner (perhaps the contest could end on 11/6?)
11/14 - Final presentation
11/21 -
11/28 -
12/5 -
Research for class presentation:
4 real life examples of brands who have successfully or unsuccessfully used Instagram to promote their brand
Pro:
Neely -- Starbucks
Tassoula - Free People
?? --
Con:
?? --
?? --
Coordination with other channels
--Neely - Facebook
--Tim - Google+
--Susan - Twitter
--Tassoula - Pinterest
--Ulrica - LinkedIn
Team members:
Tim Quinlan
Neely Olson Beltran
Tassoula Kokkoris
Susan Cameron
Ulrica Lindstrom
Possible content related to UW Life
--students/people
--Built environment/architecture (library, classrooms, sports facilities, Quad, Red Square, etc.)
--objects
--Purple and Gold
--UW branded items
Goals:
Audience:
--our class
--UW students
--UW alumni
--UW facility & staff
--UW sports fans
Metrics for Success:
--Integration - how successfully we integrate our content with the Facebook, Twitter, and/or Pinterest communities
--Level of engagement
--Number of followers
--Number of Likes
Milestones:
10/17 - Create account (UW Life), start creating a library of Instagrams/photos
10/24 - Susan to give 5-minute presentation on history of Instagram, introduce our team
10/31 - Announce contest - perhaps we could center the campaign around "W Day" Nov. 4. UW's birthday
11/7 - We announce the contest winner (perhaps the contest could end on 11/6?)
11/14 - Final presentation
11/21 -
11/28 -
12/5 -
Research for class presentation:
4 real life examples of brands who have successfully or unsuccessfully used Instagram to promote their brand
Pro:
Neely -- Starbucks
Tassoula - Free People
?? --
Con:
?? --
?? --
Coordination with other channels
--Neely - Facebook
--Tim - Google+
--Susan - Twitter
--Tassoula - Pinterest
--Ulrica - LinkedIn